Developer Handoff

Product Roadmap

Customer Experience Journey

Design System


April 2021 – Present


Lead UI/UX Designer


Sketch, Miro, Illustrator, Photoshop, InDesign

  • Cultivated end-to-end customer experience journey from the point of discovery (advertisement and marketing), client acquisition and conversion (registration and onboarding), and client retention (drip marketing campaign)
  • Established platform-wide design system of UI components using atomic design principles
  • Strategized and implemented future features within a product roadmap that would holistically improve backend admin, contractor frontend, and client experience
  • Improved user onboarding experience to increase in registration completions
  • Constructed new client acquisition and checkout process so that offerings were more easily understood

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